The master plan of the transformed Mont Tremblant began in 1991 with the arrival of Intrawest Corporation, bringing more than $1 billion of investment. The development offered an impressive range of ski-in, ski-out real estate, including residential and condominium accommodations, as well as hotels. Château Mont Tremblant, initially under the Canadian Pacific flagship and later managed by Fairmont, opened in February 1997. Nestled at the foot of the Laurentian Mountains, in the heart of the picturesque village, it quickly became a landmark destination.
The resort concept included 314 hotel rooms and 57 condo-hotel units, which were sold for 65 doors.
Before Intrawest’s involvement, Tremblant was a mountain on the verge of bankruptcy. Château Mont Tremblant faced significant pricing challenges, with planned sales at $365 per square foot while comparable properties were selling at only $150 per square foot. Additionally, sales velocity was slow in the early years.
The approach focused on promoting the story of Tremblant, elevating its image into a true luxury brand. Efforts were made to enlarge target markets, highlight the investment potential, and drive excitement around ownership. This strategy not only boosted sales but also solidified Tremblant’s positioning as a premier destination.
The results were remarkable. All units sold within hours, and the project became the foundation for the future momentum and success of Tremblant.